The A, B, C of Writing Your Pitch Deck
“DO YOUR BUSINESS PLAN FIRST, before even thinking about putting together a pitch deck”
A: Start With Doing Your Research
The secret to making a good pitch deck is to know your target customer, your market, and how your company operations are going to work in order to meet your targets. Therefore, you need to start by performing these two tasks:
- Do a market analysis.
- Apply financial economics to the market analysis that you have done, in order to determine your forecasts and the reasonable expectation of return for your investor.
B: Write Your Business Plan
Once you have completed section A, you can then write a business plan. Your business plan will answer several questions, that will get you ready to put together a pitch deck. It will answer questions, such as:
- What are the unit economics involved with the costs of your product or service?
- Who is your target customer?
- What is the total addressable market size?
- How are you going to get your customers?
- How will the investors make a return on their investment?
“Your pitch deck is just a summary of your business plan”
C: Finally, Write Your Pitch Deck
Once you have done your research and put together a business plan, you will then be ready to write your pitch deck. Your pitch deck is just a summary of your business plan. Good luck.
About the Author
Kenneth Omoya is a visionary entrepreneur focusing on the intersection of Fintech and blockchain technology. He is the founder of a revolutionary Fintech company called Tripterium and also a public speaker.
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